(CNN) — Demetrious Johnson is well-known for his fast hands at the ring, but when the gloves come off his fingers are pretty nimble also.
“Mighty Mouse”Johnson abandoned UFC for ONE Championship at 2018 and as part of his move became the surface of their newest esports venture.
The former UFC flyweight winner has had a longstanding endorsement and is a hardcore gamer, a Twitch streamer.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the start, people were like’no one is going to watch somebody else play video games. It’s absolutely absurd. I am not likely to do it’
“But now you have companies like Twitch and Mixer that are creating so much revenue with advertising revenue from these wonderful streamer personalities.
“A lot of Some Championship’s lovers are millennials and millennials adore gambling. I like gaming so that I was like’yeah I completely support this.'”
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A new Sector
While 1 Championship has come to be the”biggest global sports media property in history,” they’ve been able to transfer that dominance to the rest of the globe.
After returning to the legendary Ry??goku Kokugikan in Tokyo in October for their 100th live occasion, One Championship is trying to penetrate the North America market.
The business has signed a three-year broadcast bargain with TNT, which means some of their displays are streamed on B/R Live, although programs are set up for a series in New York to get 2020.
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“There is the north American marketing, which is the UFC, and that is the king of this hill,” Johnson said.
“Then you have the side, that is One Championship, that’s the king of this mountain there.
“One Championship are somewhat far more concentrated on telling tales. It is the house of martial arts.
“It does not just celebrate combined martial arts, but also enrolls Kickboxing, Muay Thai, Summit Wrestling plus they have even had a boxing match.”
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