(CNN) — Demetrious Johnson is well known for his quick hands at the ring, however as soon as the gloves are off his palms are fairly nimble as well.
“Mighty Mouse”Johnson abandoned UFC to get ONE Championship at 2018 and as part of his movement became the origin of the newest esports venture.
The UFC flyweight winner has had a longstanding endorsement with Microsoft Xbox and is a hardcore gamer, even a streamer that is Twitch.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the start, people were like’no one is going to watch someone else play video games. It is absolutely absurd. I’m not likely to get it done .’
“But now you’ve got companies like Twitch and Mixer that are creating so much revenue with advertising revenue from such remarkable streamer personalities.
“A lot of One Championship’s fans are millennials and millennials love gambling. I love gaming so that I was just like’yeah I completely support this.'”
READ:’I try to honor the individuals that I’ve lost,’ says Daniel Cormier
A new market
While One Championship has come to be the”biggest global sports media property in history,” they have been able to move that dominance to the remainder of the planet.
After returning to the iconic Ry??goku Kokugikan in Tokyo in October for their 100th live occasion, One Championship is looking to penetrate the North America marketplace.
The business has signed up a broadcast agreement with TNT, which means while plans are set up for a show in New York to get 2020, a portion of their shows are streamed on B/R Live.
READ: Khabib Nurmagomedov to fight Dustin Poirier after suspension ends
“There is the north American promotion, which is the UFC, and that is the king of the hill,” Johnson said.
“Then you have the side, that can be One Championship, which is the king of the mountain there.
“One Championship are somewhat more focused on telling tales. It is the home of martial arts.
“It doesn’t just celebrate mixed martial arts, but also enrolls Kickboxing, Muay Thai, Summit Wrestling plus they have even had a boxing match.”
Read more here: http://sunsetridgeutah.com/?p=6125