(CNN) — Demetrious Johnson is well-known for his fast hands in the ring, but as soon as the gloves are off his fingers are fairly nimble also.
“Mighty Mouse”Johnson abandoned UFC for ONE Championship in 2018 and as part of his movement became the surface of their new esports venture.
The prior UFC flyweight champion also has had a longstanding endorsement and is a streamer, a hardcore gamer.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the beginning, people were just like’no one’s going to watch someone else play with video games. It’s absolutely absurd. I’m not going to get it done ‘
“But now you’ve got companies like Twitch and Mixer who are generating so much earnings with advertisement revenue from these remarkable streamer personalities.
“A lot of Some Championship’s lovers are millennials and millennials love gambling. I love gaming so that I was like’yeah I totally support this.'”
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A new Industry
While 1 Championship has come to be the”biggest global sports media house in history,” they have yet been able to transfer that dominance into the remaining portion of the planet.
After returning to the iconic Ry??goku Kokugikan in Tokyo in October for their 100th live occasion, One Championship is looking to penetrate the North America market.
The business has signed up a three-year broadcast deal with TNT, which means while programs are in place for a series in New York to get 2020, some of their shows are streamed on B/R Live.
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“There is the north American marketing, which is that the UFC, and that’s the king of this hill,” Johnson stated.
“Then you’ve got the side, which is One Championship, that’s the king of this hill there.
“One Championship are more concentrated on telling stories. It’s the home of martial arts.
“It does not just celebrate combined martial arts, but also observes Kickboxing, Muay Thai, Summit Wrestling plus they’ve also had a boxing match.”
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